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  • Welcome to impact21

    Digital marketing agency

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    Impact21, Avenue d’Ouchy 15, 1006 Lausanne, Switzerland
    contact@impact21.com

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    Digital marketing agency based in Lausanne, Switzerland. IMPACT21 creates brand universes in line with digital marketing strategies designed and planned according to the goals of its clients. IMPACT21 combines creativity, technology, and strategy. Its modus operandi is divided into three consecutive steps enabling a holistic and unique approach for each client.

    step

    1

    Brand Exploration

    Goals:

    IMPACT21 identifies the needs and goals of its clients and develops a digital marketing strategy aimed at achieving them. The strategy defines the digital channels to deploy and launch as well as the appropriate campaigns. The digital marketing strategy is backed by detailed planning, executed and monitored by IMPACT21.

    Process:

    • Determine the needs and goals
    • Define, analyze and develop the brand DNA
    • Identify the unique selling proposition (USP)
    • Diagnose the current situation
    • Carry out a market study
    • Plan the execution of the defined strategy

    Outcomes:

    • A comprehensive, coherent digital marketing strategy centered on the needs, resources, and goals of the clients of IMPACT21
    • A brand universe ensuring the coherence of the communication and brand identity of the clients of IMPACT21

     

    step

    2

    Brand Creation

    Goals:

    IMPACT21 develops the digital presence of its clients by creating and activating the channels defined in the digital marketing strategy. In order to ensure the coherence and credibility of the brand identity conveyed by these channels, IMPACT21 creates a visual identity based on the brand universe.

    Process:

    • Create a visual identity in line with the brand universe leading to the delivery of corporate identity and branding guidelines
    • Create a website optimized for digital marketing including a suitable architecture (UX design) and graphic design in line with the corporate identity and branding guidelines
    • Deploy and activate the different channels defined by the digital marketing strategy
    • Create content for websites and social media (copy, pictures, videos, photographs, animations, infographics)

    Outcomes:

    • A clear visual identity in line with the brand universe of the client defined by corporate identity and branding guidelines
    • A website optimized for the digital marketing strategy
    • A presence on social media ready for the launch of digital marketing campaigns

    step

    3

    Brand Propagation

    Goals:

    IMPACT21 launches, manages and optimises digital marketing campaigns on the channels previously activated in order to achieve the goals determined by the digital marketing strategy

    Process:

    • Search engine optimization (SEO)
    • Launch and manage display advertising, search engine advertising (SEA) and emailing campaigns
    • Continuously analyze, assess and optimize the performance of digital campaigns
    • Create and manage content
    • Build and manage communities on social media

    Outcomes:

    • Effective digital marketing campaigns whose ongoing analysis enables tangible results in line with the goals set by the client

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    Creations

    IMPERIUM

    CAS NR 1 :

    IMPERIUM

    INDUSTRY:

    Law

    ARCHETYPE:

    Hero

    CAS NR 1 : IMPERIUM

    IMPERIUM is a law firm based in Lausanne, Switzerland, advising companies and individuals in Switzerland and abroad. Like the hero they are defined by their talent and devotion. IMPACT21 put together a digital marketing strategy including channels converging on a website, created the website and the defined channels whilst reflecting the qualities of the hero archetype of IMPERIUM.

    GOAL : Build an online presence

    PROCESS :

    STEP 1 :

    • Brand universe
    • Digital marketing strategy
    STEP 2 :

    • Visual identity :
      • Typography
      • Colouring
      • Logo
    • Copywriting identity :
      • Tone
      • Lexical field
    • Website :
      • Search engine optimization (SEO)
      • UX design
      • Blog
    • Activation and launch of digital channels :
      • Instagram
      • Linkedin
    STEP 3 :

    • Content creation :
      • Photographs
      • Pictures
      • Videos
      • Animations
      • Copy and translation
    • Community management

    MOODBOARD

    COLORS

    TYPOGRAPHIE

    SITE INTERNET

     

    Creations

    Cut’n’Brush

    CASE NR 2 :

    Cut’n’Brush

    INDUSTRY:

    Beauty

    ARCHETYPE :

    Revolutionary

    CASE NR 2: Cut’n’Brush

    Cut’n’Brush is the first Swiss in-home haircut app. This company has brought about a revolution in the hairdressing industry by creating an app connecting hairstyle professionals with their clients. IMPACT21 created a brand universe in line with their revolutionary archetype and implemented the propagation of their message by launching and managing social media and digital campaigns.

    GOAL : 3-month awareness campaign

    PROCESS :

    STEP 1 :

    • Brand universe
    • Digital marketing strategy

    STEP 2 :

    • Visual identity :
      • Typography
      • Colouring
      • Logo
      • Symbol
    • Copywriting identity :
      • Tone
      • Lexical field
      • Slogan
    • Activation and launch of digital channels :
      • Instagram
      • Facebook

    STEP 3 :

    • Display advertising :
      • Facebook Ads
      • Google Ads
      • Retargeting
    • Content creation :
      • Photographs
      • Pictures
      • Infographics
      • Videos
      • Animations
    • Community management

    MOODBOARD

    COLORS

    TYPOGRAPHIE

    LOGO

    EMBLÈME

    SLOGAN

    PRESENTATION VIDEO

    FAQ VIDEO

    CUT’N’BRUSH FOR HAIRDRESSERS

    CUT’N’BRUSH FOR CLIENTS

    Instagram posts