The brand exploration is the collection of information aiming at comparing Environmental factors that impact your business at its Present situation in order to elaborate a tailored Digital marketing strategy.
Process
EXTERNAL ENVIRONMENT
PESTELE analysis
Competitor analysis
Benchmark analysis
Leads analysis
INTERNAL ENVIRONMENT
Situation diagnose
- Segmentation
- SWOT
- Definition of objectives
- Key performance indicators definition
Conceptualization
- What ?
- How ?
- Why ?
USP definition
Marketing positioning
Archetype selection
Value proposition canvas
Digital marketing mix
Funnel
« If you know the enemy and know yourself, you need not fear the result of a hundred battles. » Sun Tzu
Let’s talk about it during a
FREE DISCUSSIONThe brand creation is the implementation of the different Marketing tools that fit your strategy.
Products and services
BRANDING
Visual identity
- Logo
- Colors
- Typography
Editorial identity
- Baseline
- Slogan
- Editorial tone
- Lexical field
DIGITAL MARKETING TOOLS
Website and landing pages
- UI/UX design
- Responsive design
- SEO friendly
Marketing automation software
Application
Presence on social media
- SMO friendly account
- Unique content
« If a craftsman wants to do good work, he must first sharpen his tools.» Confucius
Let’s talk about it during a
FREE DISCUSSIONThe propagation of the brand is the Launching, the Pilotage and the Optimization of digital marketing campaigns in view of your strategic objectives and making use of your marketing tools.
Products and services
Search Engine Optimization (SEO)
Pay Per Click campaign (PPC)
- Display
- Search Engine Advertising (SEA)
- Video Advertising
Emailing campaign
Social media management
- Social Media Optimization (SMO)
- Content creation
- Community management
«However beautiful the strategy, you should occasionally look at the results.» Winston Churchill
Let’s talk about it during a
FREE DISCUSSION