AJ Swiss is an insurance brokerage firm. In a sector dominated by a negative press, it is distinguished by its ethics, determination and self-sacrifice, as the archetype of the warrior. Combining this observation with market research, we developed a positioning strategy leading to a new brand identity.
This is how Arthur was born.
Arthur is a code of honor and a promise of quality advice.
Through its identity, we developed a digital marketing strategy and created a website as well as established its presence on social networks.
Creation of a digital presence