ARTHUR

AJ Swiss is an insurance brokerage firm. In a sector dominated by a negative press, it is distinguished by its ethics, determination and self-sacrifice, as the archetype of the warrior. Combining this observation with market research, we developed a positioning strategy leading to a new brand identity.
This is how Arthur was born.
Arthur is a code of honor and a promise of quality advice.
Through its identity, we developed a digital marketing strategy and created a website as well as established its presence on social networks.

Industry

Beauty

Archetype

Revolutionary

Objectives

Branding

Creation of a digital presence

MOODBOARD

arthur_moodboard

LOGO

arthur_logo

COLORS

arthur_colors

TYPOGRAPHIES

arthur_typographies
arthur_typographies

SLOGAN

arthur-slogan en